We have satellite tv. Apparently there is a free-Encore channel weekend going on to promote the premium Encore channels. I don't know that there was any kind of advertising done on it, which I would think would be counterproductive, but there could have been and I didn't see it. From my perspective all I saw was that, when scrolling through the viewing possibilities for our Friday night viewing pleasure, the Encore channels could be selected. Immediately I was excited at the idea of something new to watch and started looking through the programming for this weekend.
I shouldn't have been so quick to be excited about it. One of the things Marketing forgot to consider was the scheduling for this weekend. It sucks. I mean, come on. Soul Man? Maybe it was cute back in the day with the cute guy in it, but that day was over 20 years ago. Big Trouble in Little China with Kurt Russell and Sylvester Stallone? It was amusing--also over 20 years ago. Hm, I guess there is a reason it's called "Encore."